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Foundations of Marketing Communications: A European Perspective
Foundations of Marketing Communications A European Perspective
Author: Patrick De Pelsmacker
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input...  more »
ISBN-13: 9780273706939
ISBN-10: 0273706934
Pages: 648
Edition: 3rd
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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