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Foundations of Marketing
Foundations of Marketing
Author: William M. Pride, O. C. Ferrell
Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell's FOUNDATIONS OF MARKETING, 7E. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainabili...  more »
ISBN-13: 9781305405769
ISBN-10: 1305405765
Publication Date: 1/7/2016
Pages: 544
Edition: 7
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Publisher: South-Western College/West
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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