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The Future of Business : The Essentials (with InfoTrac® College Edition)
The Future of Business The Essentials - with InfoTrac® College Edition Author:Lawrence J. Gitman, Carl McDaniel THE FUTURE OF BUSINESS offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stre... more »ssing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.« less