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The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
The Future of Men The Rise of the Ubersexual and What He Means for Marketing Today
Author: Marian Salzman, Ira Matathia, Ann O'Reilly
From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new defin...  more »
ISBN-13: 9781403968821
ISBN-10: 1403968829
Publication Date: 9/16/2005
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
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