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The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
The Future of Men The Rise of the Ubersexual and What He Means for Marketing Today
Author: Marian Salzman, Ira Matathia, Ann O'Reilly
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact?from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world?they were the ones to create the buzz around ?übersexuals? and ?metrosexuals...  more »
ISBN-13: 9781403975485
ISBN-10: 1403975485
Publication Date: 9/17/2006
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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