Geoffrey Colvin is the author of Talent is Overrated: What Really Separates World-Class Performers from Everybody Else (ISBN 9781591842248), co-author of Angel Customers and Demon Customers (ISBN 9781591840077), and a Senior Editor at Large for Fortune Magazine.
The thesis of Talent is Overrated is that the greatest achievers succeed through endless "deliberate practice." Colvin characterizes it as "Hitting an eight-iron 300 times with a goal of leaving the ball within 20 feet of the pin 80 percent of the time, continually observing results and making appropriate adjustments, and doing that for hours every day - that's deliberate practice." .
With Karen Gibbs, Colvin was co-anchor of Wall $treet Week with Fortune on PBS for three years, successor of Louis Rukeyser. He has a daily report "On Business" heard on the CBS Radio Network, where he has made more than 8,000 broadcasts.
Colvin is the brother of singer/songwriter Shawn Colvin.