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Glencoe Marketing Essentials, Student Edition
Glencoe Marketing Essentials Student Edition
Author: McGraw-Hill
Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural mar...  more »
ISBN-13: 9780078612572
ISBN-10: 0078612578
Publication Date: 4/19/2005
Pages: 853
Edition: 4
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Publisher: Glencoe/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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