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The Global Business: Four Key Marketing Strategies
The Global Business Four Key Marketing Strategies
Author: Erdener Kaynak
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competit...  more »
ISBN-13: 9781560242482
ISBN-10: 1560242485
Publication Date: 7/13/1993
Pages: 432
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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