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Global Business Strategy: An Introduction
Global Business Strategy An Introduction
Author: Robin John, Grazia Ietto Gillies, Howard Cox
This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and...  more »
ISBN-13: 9780415119788
ISBN-10: 0415119782
Publication Date: 6/30/1996
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Publisher: International Thomson Business Press
Book Type: Hardcover
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