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Search - Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
Global Marketing Foreign Entry Local Marketing and Global Management - The Irwin Series in Marketing
Author: Johny K. Johansson, Johny K. Johansson
This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11;...  more »
ISBN-13: 9780256160512
ISBN-10: 0256160511
Pages: 716
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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