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Global Marketing: Foreign Entry, Local Marketing, and Global Management
Global Marketing Foreign Entry Local Marketing and Global Management
Author: Johny K. Johansson
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing produc...  more »
ISBN-13: 9780072471489
ISBN-10: 0072471484
Publication Date: 7/26/2002
Pages: 672
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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