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Search - Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
Global Marketing Foreign Entry Local Marketing and Global Management - McGraw-Hill/Irwin Series in Marketing
Author: Johny K. Johansson
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to marke...  more »
ISBN-13: 9780072961805
ISBN-10: 0072961805
Publication Date: 4/7/2005
Pages: 664
Edition: 4
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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