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Search - The Global Marketing Imperative

Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets
Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
Shows you how to strike back when world comp... more »
Serves as a guide to little-known sources of financing and credit to back your international venture
Explains all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures
Helps you present, promote, and price your products and services to appeal to multiple world markets
Introduces you to the mysterious world of countertrade--and shows how successful businesses barter cars for coffee and computers for carpets and turn them into cash
Equips you to ride out the risks and reap the rewards of world-class entrepreneurship

ISBN-13: 9780844235509
ISBN-10: 0844235504
Pages: 304
Rating:

0 stars, based on 0 rating

Publisher: Ntc Pub Group
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review

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