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Global Marketing Management
Global Marketing Management
Author: John A. Quelch, Christopher Bartlett
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global are...  more »
ISBN-13: 9780324322842
ISBN-10: 0324322844
Publication Date: 3/2/2005
Pages: 688
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Publisher: South-Western College Pub
Book Type: Paperback
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