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Going to Market: Distribution Systems for Industrial Products
Going to Market Distribution Systems for Industrial Products
Author: E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan, Harvard Business School Press
Peter Drucker once referred to the distribution infrastructure of business as "the economy's dark continent." Going to Market maps this territory for managers and scholars. The study approaches channel management as a marketing system and a key dimension of corporate strategy. Based on extensive field research on more than 50 companies, includin...  more »
ISBN-13: 9780071032254
ISBN-10: 0071032258
Pages: 394
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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