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Good for Business: The Rise of the Conscious Corporation
Good for Business The Rise of the Conscious Corporation
Author: Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch
In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly...  more »
ISBN-13: 9780230103450
ISBN-10: 0230103456
Publication Date: 11/23/2010
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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