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Search - Good for Business: The Rise of the Conscious Corporation

Good for Business: The Rise of the Conscious Corporation
Good for Business The Rise of the Conscious Corporation
Author: Ann O'Reilly, Greg Welch, Andrew Benett, Cavas Gobhai
In order to satisfy the heightened demands of today?s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly r...  more »
ISBN-13: 9780230616875
ISBN-10: 0230616879
Publication Date: 9/15/2009
Pages: 256
Edition: 1
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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