We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $82,003,870.69 | Books Available: 667,082 | Members Online: 21

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Gratis (Spanish Edition)

Gratis - Spanish Edition
Author: Chris Anderson, Chris Anderson

Chris Anderson, autor de uno de los ensayos que mas ha influido al mundo empresarial en los ultimos años, La economia Long Tail, vuelve con otro titulo capaz de hacer historia: Gratis. Con su perspicacia unica para localizar los fenomenos mas significativos del mercado, en este nuevo libro explora un hecho ya constatado: el futuro esta en el ne... more »gocio de lo gratuito. Lejos de lo que pudiera parecer, lo gratuito no supone perdidas sino enormes beneficios: regalando, es posible hacer dinero. El entorno virtual, donde los costes tienden a cero, representa un buen ejemplo de ello, con negocios como Google, Facebook o Wikipedia. Pero fuera de la Red encontramos tambien buenos ejemplos, como los diarios gratuitos. Hoy, a diferencia del siglo XX -dice Chris Anderson- la gratuidad no es un truco, un sistema de marketing, sino un modelo economico absolutamente nuevo. Para conocer a fondo el fenomeno y ser competitivo en este nuevo mercado, Gratis supone una lectura obligatoria. / In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

ISBN-13: 9788493696108
ISBN-10: 8493696102
Publication Date: 9/14/2009
Pages: 352
Edition: Tra
Rating:

Currently 3.5/5 Stars.

3.5 stars, based on 1 rating

Publisher: Urano
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Business & Money >> Biography & History >> Policy & Current Events
Business & Money >> Economics >> Development & Growth
Business & Money >> Economics >> Economic Policy & Development
Business & Money >> General
Business & Money >> Management & Leadership >> Leadership & Motivation
Business & Money >> Marketing & Sales >> Marketing >> General
Nonfiction >> Foreign Language Nonfiction >> Spanish

Back to the Top ↑

Search - Gratis (Spanish Edition)

Loading...