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The Great American Blow-Up: Puffery in Advertising and Selling
The Great American Blow-Up Puffery in Advertising and Selling
Author: Ivan L. Preston
How does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new ...  more »
ISBN-13: 9780299067304
ISBN-10: 0299067300
Publication Date: 7/1975
Pages: 368
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Publisher: Univ of Wisconsin Pr
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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