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Search - Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Great Promo Pieces Create Your Own Brochures Broadsides Ads Flyers and Newsletters That Get Results
Author: Herman Holtz
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writin...  more »
ISBN-13: 9780471632245
ISBN-10: 0471632244
Publication Date: 9/1988
Pages: 238
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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