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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
Guerrilla PR 20 Wage an Effective Publicity Campaign without Going Broke
Author: Michael Levine
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business...  more »
ISBN-13: 9780061438523
ISBN-10: 0061438529
Publication Date: 8/1/2008
Pages: 368
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Publisher: Harper Paperbacks
Book Type: Paperback
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