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Guest-Based Marketing : How to Increase Restaurant Sales Without Breaking Your Budget
Guest-Based Marketing How to Increase Restaurant Sales Without Breaking Your Budget Author:Bill Marvin Increase sales substantially without breaking the bankproven, low-cost techniques for successfully marketing your business In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the i... more »nside outto build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposalyour existing customer base. Among other valuable lessons, you'll learn how to:
Educate your guests about why they come to your restaurant
Implement sure-fire incentive and customer-loyalty programs
Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertisingfor free
Get your staff involved in an ongoing commitment to customer satisfaction
Enhance the personal connection between your restaurant and your guests
Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: "Monetary success and personal joy will come when your sole concernyour driving passionis how you can excel."« less