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The Handbook of Global User Research
The Handbook of Global User Research
Author: Robert Schumacher
User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical...  more »
ISBN-13: 9780123748522
ISBN-10: 0123748526
Publication Date: 10/29/2009
Pages: 336
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Publisher: Morgan Kaufmann
Book Type: Paperback
Members Wishing: 1
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