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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research - Association for Consumer Research
Author: William O. Bearden, Richard G. Netemeyer
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' -...  more »
ISBN-13: 9780761910008
ISBN-10: 076191000X
Publication Date: 11/12/1999
Pages: 552
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Publisher: SAGE Publications
Book Type: Hardcover
Members Wishing: 0
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