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The Handbook of Strategy: The Manager's Guide to Strategic Terms and Concepts
The Handbook of Strategy The Manager's Guide to Strategic Terms and Concepts
Author: Michael Hay
From "Acquisition" to "Market Share" and from "Organic Growth" to "Year-End", The Handbook of Strategy unpacks the key terms and concepts in modern strategy. This is a reference for managers who must understand and use strategic planning in a fast moving, competitive, and increasing international business environment. The book includes succinct ...  more »
ISBN-13: 9780631164753
ISBN-10: 0631164758
Pages: 248
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Publisher: Basil Blackwell
Book Type: Hardcover
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