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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Review on Brand Management - Harvard Business Review Paperback Series
Author: Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan
Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast...  more »
ISBN-13: 9781578511440
ISBN-10: 1578511445
Publication Date: 8/1999
Pages: 204
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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