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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark, Carol S. Pearson
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Marga...  more »
ISBN-13: 9780071364157
ISBN-10: 0071364153
Publication Date: 1/16/2001
Pages: 384
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Publisher: McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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