Hidden Gold Author:Harvey McKinnon If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If you organization already has a monthly giving program, you're bound to gain new insights about a topic that most non-profits discuss only behind closed doors. Monthly giving appeals to younger ... more »donors, who find it convenient and easy. But it also appeals to older donors, who tend to live on a budget. Regardless of their age, monthly donors are far more likely to leave bequests than are occasional or even reliable annual donors. This welcome and overdue book offers you valuable monthly giving lessons from around the world.« less