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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Hidden in Plain Sight How to Find and Execute Your Company's Next Big Growth Strategy
Author: Erich Joachimsthaler
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to mus...  more »
ISBN-13: 9781422101650
ISBN-10: 1422101657
Publication Date: 5/17/2007
Pages: 272
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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