Skip to main content
PBS logo
 
 

Search - High Visibility : The Making and Marketing of Professionals into Celebrities

High Visibility : The Making and Marketing of Professionals into Celebrities
High Visibility The Making and Marketing of Professionals into Celebrities
Author: Irving Rein, Philip Kotler, Martin Stoller, Michael Hamlin
The classic guide to personal and public image-making in any profession--now updated for the Digital Age The original edition of High Visibility was a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success an...  more »
ISBN-13: 9780071456807
ISBN-10: 0071456805
Publication Date: 12/15/2005
Pages: 240
Edition: 3
Rating:
  ?

0 stars, based on 0 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: