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High Visibility : The Making and Marketing of Professionals into Celebrities
High Visibility The Making and Marketing of Professionals into Celebrities Author:Irving Rein, Philip Kotler, Martin Stoller, Michael Hamlin The classic guide to personal and public image-making in any profession--now updated for the Digital Age The original edition of High Visibility was a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success an... more »d status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility. "High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, author of Marketing Warfare« less