Search -
Himstreet and Baty's Business Communication
Himstreet and Baty's Business Communication Author:Carol M. Lehman, Debbie D. Dufrene, Deborah Daniel Dufrene This comprehensive business communication textbook focuses on the development of effective written and oral communication skills while emphasizing real-world business issues. Business Communication is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical co... more »nstraints, and a team environment. Numerous exercises, cases, and Internet activities throughout the book teach critical thinking skills as well as the fundamentals of written, electronic, and oral communications. By the end of the book, readers will have learned not only communication techniques, but also a framework for evaluating and developing effective communications in today's complex business environment.« less