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Hit Brands: How Music Builds Value for the World's Smartest Brands
Hit Brands How Music Builds Value for the World's Smartest Brands
Author: Daniel Jackson, Richard Jankovich, Eric Sheinkop
Every brand should have a soundtrack. Three leading industry experts show how to create a successful music strategy for brands. — Sonic branding is an intrinsic part of the strategy of the worlds leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and ...  more »
ISBN-13: 9781137271471
ISBN-10: 1137271477
Publication Date: 6/17/2013
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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