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Hitting The Right Nerve: Marketing health services
Hitting The Right Nerve Marketing health services
Author: Barbara A Lehman
Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: — żż Learn what motivates women today — żż Segment key buying sectors — żż Understand the effects of managed care and the Internet on women — żż Develop a so...  more »
ISBN-13: 9780595202720
ISBN-10: 0595202721
Publication Date: 1/6/2002
Pages: 254
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Publisher: AuthorHouse
Book Type: Paperback
Members Wishing: 0
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