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Hospital Campaigns That Work: Featuring the Winners of the 2008 Healthleaders Media Marketing Awards
Hospital Campaigns That Work Featuring the Winners of the 2008 Healthleaders Media Marketing Awards Author:Healthleaders Media Go behind-the-scenes of the nation’s best hospital marketing campaigns Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information about the campaigns that were honored in the 2007 HealthLeaders Media Marketing Awards. Learn what’s hot and spark ideas for your organization&... more »rsquo;s campaigns Full of industry-leading marketing and advertising campaigns, from organizations of all sizes and budgets, this complete package includes the best:
Branding campaigns
Service-line campaigns
Direct-to-consumer campaigns
Campaigns marketing to physicians
Internal communications campaigns
Marketing quality campaigns
Let us provide the foundation Marketing is essential in the competitive healthcare industry. Why waste valuable time and resources researching marketing ideas on your own? This publication does the work for you. Learn from the 45 best marketing campaigns as selected by industry experts In Hospital Campaigns That Work: Featuring the winners of the 2007 HealthLeaders Media Marketing Awards you will find the ideas and tools you need to create a great marketing campaign. See how each winning marketing campaign proved to be the best in:
Creativity
Quality
Messaging
Proven Results
Learn from the best in healthcare marketing This book and CD-ROM are loaded with detailed images, information and analysis of each winning campaign from the 2007 HealthLeaders Media Marketing Awards. Featured winners include:
Carilion New River Valley Medical Center, Indianapolis, IN
Lodi Community Hospital, Lodi, OH
Duke Medicine, Durham, NC
Queen of Peace Hospital, New Prague, MN
Clarian West Medical Center, Christiansburg, VA
Use their award-winning ideas to jump start your marketing!« less