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Hospitality Marketing Management, Fourth Edition and NRAEF Workbook Package
Hospitality Marketing Management Fourth Edition and NRAEF Workbook Package
Author: Robert D. Reid, David C. Bojanic
Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).
ISBN-13: 9780471708643
ISBN-10: 047170864X
Publication Date: 3/15/2005
Pages: 626
Edition: 4 Workbook
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Publisher: John Wiley & Sons
Book Type: Hardcover
Members Wishing: 0
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