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Hospitality Marketing Management, 2nd Edition
Hospitality Marketing Management 2nd Edition
Author: Robert D. Reid
This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are directly related to the industry.
ISBN-13: 9780471289524
ISBN-10: 0471289523
Publication Date: 8/1/1988
Pages: 416
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Publisher: John Wiley Sons Inc
Book Type: Hardcover
Members Wishing: 0
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