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Hospitality Sales and Marketing with Answer Sheet (EI) (6th Edition)
Hospitality Sales and Marketing with Answer Sheet - EI - 6th Edition
Author: James R. Abbey, Lodging Assoc American Hotel
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as th...  more »
ISBN-13: 9780133594508
ISBN-10: 0133594505
Publication Date: 7/11/2014
Pages: 600
Edition: 6
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Publisher: Educational Institute
Book Type: Paperback
Members Wishing: 0
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