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Hospitality Sales and Promotion (Professional Hospitality Guides)
Hospitality Sales and Promotion - Professional Hospitality Guides
Author: Derek Taylor
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. — Practical and down-to-earth, this guide discovers: — * who is your customer? market segments and groups — * how can you reach them effectively? the secrets of successful public rela...  more »
ISBN-13: 9780750649865
ISBN-10: 0750649860
Publication Date: 7/2/2001
Pages: 336
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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