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Hospitality and Travel Marketing
Hospitality and Travel Marketing
Author: Alastair M. Morrison
For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Writt...  more »
ISBN-13: 9780827329386
ISBN-10: 0827329385
Pages: 512
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Publisher: Delmar Pub
Book Type: Hardcover
Members Wishing: 0
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