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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Hot Button Marketing Push the Emotional Buttons That Get People to Buy
Author: Barry Feig
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. — Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers ...  more »
ISBN-13: 9781593375164
ISBN-10: 1593375166
Pages: 263
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Publisher: Adams Media Corporation
Book Type: Paperback
Members Wishing: 0
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