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How to Ask Survey Questions (Survey Kit, Vol 2)
How to Ask Survey Questions - Survey Kit, Vol 2 Author:Arlene Fink "The strength of this volume is definitely its examples. The examples are very effective in making the presentation understandable. Another strength is the ''Guidelines for Asking Survey Questions,'' specifically the areas of what to avoid."--William A. Smith, Department of African-American Studies,Western Illinois University Aimed at helping re... more »aders prepare and use reliable and valid survey questions, How to Ask Survey Questions shows readers how to determine a feasible number of questions, prepare appropriately worded questions for participants, and standardize the response choice. This volume also covers such issues as how to understand a surveys cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement. This volume also explains when to select--and more effectively use--closed and open questions.« less