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How Audiences Decide: A Cognitive Approach to Business Communication
How Audiences Decide A Cognitive Approach to Business Communication
Author: Richard Young
How Audiences Decide: A Cognitive Approach to Business Communication draws on a vast research literature and summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. It delves into the hearts and minds o...  more »
ISBN-13: 9780415878999
ISBN-10: 0415878993
Publication Date: 12/21/2010
Pages: 260
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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