Search -
How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
How to Develop and Promote Successful Seminars and Workshops The Definitive Guide to Creating and Marketing Seminars Workshops Classes and Conferences Author:Howard L. Shenson A complete guide to succeeding in todays burgeoning seminar businessfrom developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education businessseminars, workshops, classes, conferencesis one of the fastest growing... more » industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. Youll learn:
How to select a marketable subject and test market any seminar for about $1,000 or less
How to develop a dynamic program and effective program materials
How to create a powerful, registration producing marketing strategy and design winning promotional materials
How to assess promotional effectiveness and fine-tune marketing to increase sales
How to evaluate and choose where and when to conduct your seminar or workshop
How to select hotel and conference facilities
How to price your program to ensure maximum registrations/profitability
How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense