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How to Drive Your Competition Crazy : Creating Disruption for Fun and Profit
How to Drive Your Competition Crazy Creating Disruption for Fun and Profit Author:Guy Kawasaki Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive. Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the ga... more »me, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children's literature. getAbstract recommends it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.« less