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How to Do Marketing Research
How to Do Marketing Research
Author: Paul N. Hague, Peter Jackson
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
ISBN-13: 9780749400859
ISBN-10: 0749400854
Publication Date: 6/30/1990
Pages: 224
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Publisher: Kogan Page Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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