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How to Do Marketing Research
How to Do Marketing Research
Author: Paul Hague, Peter Jackson
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
ISBN-13: 9780846413417
ISBN-10: 0846413418
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Publisher: Beekman Books Inc
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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