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How to Open & Operate a Financially Successful Bookstore on Amazon and Other Web Sites: With Companion CD-ROM
How to Open Operate a Financially Successful Bookstore on Amazon and Other Web Sites With Companion CDROM Author:Sharon Cohen Since first launching in the 1990s, Amazon.com has been one of the most successful and regularly cited e-commerce Web sites in the world when it comes to how to effectively implement an online business model. For that reason, millions of individuals have taken advantage of their marketplace feature to list and sell their own used books right alo... more »ngside the new books regularly sold there. In addition to Amazon.com s nearly 100 million monthly page views, the sheer volume of features, free to use interface, and easy to advertise structure, makes it incredibly easy to start and operate your business in no time. Alongside Amazon.com are dozens of other online resources to start and continue operating your online Used Bookstore. This book was written for every used book aficionado and bookstore owner who currently wants to take advantage of the massive collection of online resources currently available to start and run your own online bookstore business. You will learn everything you need to know about running a used bookstore on the Internet, starting with where to find books to sell. You will learn how to approach libraries, other bookstore Web sites, estate sales, thrift shops, remainder sales, postal auctions, book fairs, and more as sources of your inventory. You will learn exactly which books are worth buying and which ones are not. Learn how to find rare and unusual books, why to largely ignore fiction and which nonfiction to avoid if you can. Learn how to tell if a textbook has maintained its value and what you can do with paperbacks. Learn how to grade and price books and know exactly how much to sell things for when you get your products online. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formations, is included, and also the legal implications of each. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business owner should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft WordTM) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to hire and keep a qualified professional staff, meet IRS requirements, manage and train employees, generate high profile public relations and publicity, and implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, and also ways to increase sales, have customers refer others to you, and thousands of excellent tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms in the book, and also a sample business plan you can adapt for your own use.« less