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How to Profit from Innovation
How to Profit from Innovation
Author: Alan Barrell, etc., Rick Mitchell, Walter Herriot
Covers the process of innovation, from the initial planning - product planning, evaluating investments, raising funds, working with outside bodies - to implementation - training and motivating people, financial planning, new product launches, marketing - and measuring effectiveness.
ISBN-13: 9781870555517
ISBN-10: 1870555511
Publication Date: 4/1/1992
Pages: 224
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Publisher: Director Books
Book Type: Hardcover
Members Wishing: 0
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