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How to Think Like the World's Greatest Marketing Minds
How to Think Like the World's Greatest Marketing Minds
Author: Marcia Layton Turner
In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed mas...  more »
ISBN-13: 9780071360708
ISBN-10: 0071360700
Publication Date: 10/19/2000
Pages: 190
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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