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How to Write a Marketing Plan (Creating Success)
How to Write a Marketing Plan - Creating Success
Author: John Westwood
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. — How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire proc...  more »
ISBN-13: 9780749467128
ISBN-10: 0749467126
Publication Date: 3/28/2013
Pages: 184
Edition: Fourth Edition
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Publisher: Kogan Page
Book Type: Paperback
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